Copy + Content
HLM food sharing.jpeg

Food & Lifestyle Copy

Healthy Living Market: Content & Copywriting


Blog, email marketing & newsletters

Healthy Living Markets offer New Englanders a welcome alternative to a certain unnamed food market mega-corporation. As HLM content creator, I would add sparkle to weekly email outreach, blogs, and newsletters – showcasing the wealth of local, natural, and specialist ingredients and items on offer.


Social Media

We developed social media strategy to offer a fest for the eyes that could entice an audience. This facet became particularly effective and relevant during the early stages of the COVID-19 pandemic, when ongoing developments and store policies needed to be widely shared.


Store signage & recipes

Punchy in-store signage and recipe cards to shake shoppers out of a recipe rut and into new culinary territory.